I wrote content for Runkeeper’s Run to Routine challenge, which was aimed at helping runners keep up with New Year’s resolutions.

Blog announcement:
Introducing the RuntoRoutine Challenge
Need an extra push to get you running this New Year? Look no further! Our latest RuntoRoutine challenge will help you get on the right track.

By breaking down your running goals into a set of realistic activities, you are more likely to follow through with that ambitious New Year’s resolution! With the Run to Routine Challenge, you’ll have 28 days to kickstart 2016 with an incentive. The more you run, the larger the discount you’ll earn on a purchase from our lifestyle running collection.*

• 4 to 7 activities: 10 % off (= once a week)
• 8 to 11 activities:  15 % off (= twice a week)
• 12 to 15 activities: 20 % off (= three a week)
• 16 and + activities: 25 % off  (= four times a week)
  

To clarify, a 25% discount would translate to four or more runs per week over a 28-day period, amounting to 16 runs total! The mileage and confidence you gain each week will (literally!) pay off in the end.  

Happy running!

*note: discount does not apply to shipping fees

Facebook Announcement:
Break into the New Year with our latest #RuntoRoutine challenge! Simplify that resolution into realistic goals that can be accomplished one run at a time.        
Apart from the major strides (no pun intended) you’ll be making in your fitness routine, you’ll also earn discounts toward our new Run to Routine apparel collection. The more you run, the more you’ll save!

Twitter Announcement – Looking for motivation to run in 2016? Join our new #RuntoRoutine challenge and earn discounts towards our newest apparel collection!